I happened to come across an old post of mine on Stratechery that is pertinent to this site:
When I speak of the “blog” I am referring to a regularly-updated site that is owned-and-operated by an individual (there is, of course, the “group blog,” but it too has a clearly-defined set of authors). And there, in that definition, is the reason why, despite the great unbundling, the blog has not and will not die: it is the only communications tool, in contrast to every other social service, that is owned by the author; to say someone follows a blog is to say someone follows a person (This applies both for amateur and professional bloggers; most of the rest of this post is concerned with the latter).
Blogging’s Bright Future, Stratechery, February 2, 2015
This is why you need to own your own name, and ideally, your software.